UX RESEARCH & ANALYSIS  |  PRODUCT MANAGEMENT

Revitalizing Revenue: A Strategic Activation Initiative for a Premier Luxury Fragrance Brand

Open Case Study 
product design  |  UX research & ANALYSIS

Led the scaling of Unified Identity across Asia-Pacific, resulting to new organic sign-ups

Open Case Study
Multiple overlapping web pages from FINSIA website, showing education programs, upcoming events, and a message about raising standards in the financial services industry, with images of smiling professionals. 
product design  |  user research

Led rebuild of multi-layer LMS platform for user acquisition, retention and conversion

Open Case Study
Sign on a white wall with the text 'Rush Hour Digital' and quotation marks above it, positioned next to a glass door leading into an office or waiting area. 
service design  |  leadership

Built company-wide systems and processes for sustainable and scalable growth

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Past Projects

  • Devices showing a university website and student guidance information on a white surface.

    CUHK

    Led the innovative renovation of one of HK’s top universities

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