Isabel Luna

Digital Product Designer

Product Catalog

The challenge was to build the product catalog from idea to print, including product shoots and dealing with vendors, to support the Sales Team.

Drawing inspiration from the annual IKEA product catalog, the vision was to increase utilization and give readers a pleasant reading and shopping experience. This vision was implemented by using human touch by communicating with and engage purchasing officers and employees alike to realize and appreciate the convenience of online office supplies shopping.

The catalog was meant to be a full size book of 8.5" x 11". Initially printed half its size for proofreading, the Sales Team as well as the managers then preferred this size. The catalog was then printed half its size, which cut the marketing budget in half.

Marketing Collaterals

Worked closely with the Marketing Team in buildinng campaign ideas and turn their promotions into engaging print designs and easy-to-digest email newsletters.


The challenge was to transform text-based PDFs into engaging e-books complete with cover design and user-friendly content layout that have multiple device compatibility.

The covers were designed in Adobe Photoshop and Illustrator, while the rest of the books were designed and laid-out in Adobe InDesign.

Mobility Logo

The challenge was to design a logo to advertise its newest product - Cloud Computing for Mobile, as well as showcase synergy across its services to produce a digital product. The colors are based on the company logo.

Incube8 Logo

The challenge was to create a simple, straightforward logo for its new tech company - inCube8, and accompaying name cards.

Blog Icons

The challenge was to create simplistic logos for various blog sites that portrayed its purpose and vision in the most subtle manner. Punchlines are highlighted in lively, bright colours while its accompanying definition are subdued in grey text.

Wedding Invitation

The challenge was to design a minimalist wedding invitation that deeply reflected the concept of the wedding where it was a goal to elegantly make do without the unnecessary frills of a traditionally expensive wedding.

The challenge was satisfied by taking advantage of blind deboss letterpress printing. All the necessary details of the invitation are in color, while all the supporting details are blind debossed.

Party Invitation

The challenge was to ideate and build a minimalist invitation where the vision comes from both ends of the spectrum - the formality of a wedding anniversary; and a whimsical, fun, all-white party. These opposing parameters are married into one by portraying the formality with the colour palette, the whimsical mood with a combination of complimenting fonts, and an overall minimalist typographic design.

Company Summer Event T-Shirt Design

The challenge was to create a design that fostered the theme of the annual summer event - Sunset Beach Party, for t-shirts, which also needed to be printed as posters and flyers.

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